Lori has been a member of the Qualitative Research Consultant’s Association (QRCA) since 2009. Membership in this organization, which is limited to qualitative researchers working independently or for agencies, emphasizes continuous professional development via regular webinars and an annual conference where leading-edge qualitative techniques are taught using a hands-on approach.
Lori has served on the Insights Assocation Great Lakes Chapter Board for the past ten years. She has served the GLC as Director of Programming and Treasurer and President. She currently holds an advisory position on the board.
Lori has earned the Insights Association's most distinctive recognition, the Professional Researcher Certification (PRC). Achieving and maintaining PRC validates the holder’s knowledge of the market research industry and indicates his/her place among a select group of like-minded professionals.
Lori has been an active member of the Marketing Research Association for more than 10 years. Currently, she is Past President of the Great Lakes Chapter (GLC) of the Insights Association. Lori has leveraged her involvement to develop valuable professional relationships and build informal partnerships among other leaders in the market research industry.
Lori is very active in research-industry professional associations. She regularly attends industry conferences and participates in webinars to keep her professional skills sharp and her industry knowledge updated.